July 2020

influencer marketing trends

Latest Influencer Marketing Trends

The latest and greatest trends in influencer marketing are authenticity, transparency, and meaningful connections. With so much noise out there, it\’s no wonder people turn to trusted sources for information. When it comes to influencing their buying decisions, consumers trust their peers more than advertisers. In fact, according to Nielsen, \”consumers are more likely to

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Instagram Reels and Stories

Instagram Reels vs. Stories: Which Is Better For Growth In 2023?

The choice between Instagram Reels and Stories can be overwhelming in digital marketing. In the last few years, the number of marketing professionals utilizing these two platforms has skyrocketed. With their ever-evolving features, more and more marketers are looking to incorporate these channels into their strategies. But with the digital marketing landscape changing so quickly,

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