The Brand creation & Transformation Process
See how we do it.
Discovery.
The discovery phase is all about digging deep to understand the brand, its products or services, the market landscape, and what customers really need. We explore competitors, uncover unique opportunities, and find insights that will help set the brand apart.
This stage begins with listening to the brand team’s objectives and aligning on clear goals. To do this, we run a dynamic Brand Workshop that brings all key stakeholders into one room. This collaborative session, guided by our strategy team, ensures everyone’s perspectives are heard and aligned before moving forward.
Deliverables
- Brand audit
- Category review
- Review existing materials
- Stakeholder interviews
- Competitive analysis
- Market & Context Overview
- Site visits
- Focus Groups
- Desktop Research
- Online Research
- Brand Workshop
Strategy.
In this stage, we turn research into actionable strategy. By analyzing the discovery insights, we shape a clear and impactful brand positioning that feels unique and relevant. We highlight the strongest and most distinctive attributes that matter most to the target market, then build the brand essence, values, and personality on that foundation.
The outcome is a comprehensive Brand Strategy document that defines the brand’s mission, voice, and positioning and serves as the foundation for the design and creative work that follows.
Deliverables
- Target audience profiling
- Market & competitor positioning
- Logistics & business considerations
- Brand mission
- Core brand pillars
- Value proposition
- Messaging framework
- Gap Analysis
- Brand archetypes
- Brand values & essence
Creation.
Here’s where strategy takes shape creatively. Our team of experienced designers, copywriters, art directors, and social media experts bring the brand to life—whether that’s building from scratch, refreshing an existing brand, or re-energizing a well-established one.
We develop a complete creative platform that’s both strategically grounded and visually powerful, creating everything from naming and identity systems to campaigns, digital assets, and on-the-ground brand experiences.
Deliverables
- Brand naming
- Logo and identity design
- Visual language development
- Corporate identity system
- Brand and sales collateral
- Integrated campaigns
- Signage
- Wayfinding
- Environmental branding
- Website and digital assets
Activation.
Once the creative direction is locked in, we roll it out across all touchpoints with a carefully planned 12-month marketing program. Every detail is mapped out so the brand consistently connects with the right audience, in the right place, at the right time.
This stage is also about agility—we continuously track performance, measure effectiveness, and refine tactics to ensure the brand achieves maximum impact.
Deliverables
- Campaign strategy
- Planning
- Marketing calendar
- Media planning
- Launch event
- Design & execution
- Campaign rollout
- Retail / Store fit-outs
- Production of all brand
- Campaign materials
- Website design & build
