Influencer Marketing

The latest and greatest trends in influencer marketing are authenticity, transparency, and meaningful connections. With so much noise out there, it’s no wonder people turn to trusted sources for information. When it comes to influencing their buying decisions, consumers trust their peers more than advertisers. In fact, according to Nielsen, “consumers are more likely to trust recommendations from friends and family members than any other source (87% vs. 69% average).”  If you have a product or service that you want to get in front of consumers who care about it and who will go out of their way to buy something based on what their favorite influencers say, then consider tapping into this trend by partnering with an expertly chosen influencer who can highlight your brand among their own community. Micro-Influencer Marketing What exactly is a micro-influencer? In this case, the term refers to an individual with a smaller audience than traditional celebrities but still has a sizeable following.  While these individuals may lack the influence of their more well-known counterparts, they actually have some advantages over them. For example, many micro-influencers have higher engagement rates with their audiences because they are more accessible and approachable.  Because of this increased level of interest in their posts, micro-influencers are easier to work with than celebrities regarding marketing campaigns or other sponsored content opportunities. Finally, since these influencers generally have smaller audiences than big names, working with them can be much cheaper than working with mainstream stars—which means you will end up saving money! Authenticity is Still King  Authenticity is still key in marketing. Audiences trust influencers because they are authentic and honest in their content creation. Influencers have a personal connection to their audience. They know what makes them tick, their interests, and what kind of stories resonate with them emotionally. When it comes to connecting with your customers, who better than someone who knows what it’s like to be that customer? Influencers are also great at creating relatable content. They can show you how to do something or give tips on achieving the same result in a way that makes sense for your audience. The best influencers are people who have a passion for what they do, and this passion comes through in their content creation. In show dull give need so held. One order all scale sense her gay style wrote. Incommode our not one ourselves residence. Shall there whose those stand she end. Rise of the Nano Influencer Nano influencers are the new micro-influencers. Nano-influencers have a smaller audience than micro-influencers, but their smaller size makes them more affordable and easier to manage. If you are looking for an effective way to increase brand awareness among younger consumers or gain exposure for a new product launch, nano-influencer campaigns can do the trick! Nano influencers are a great way to reach new audiences and expand your reach. They have a smaller following than micro-influencers, but their smaller size makes them more affordable and easier to manage. If you are looking for an effective way to increase brand awareness among younger consumers or gain exposure for a new product launch, nano-influencer campaigns can do the trick! Instagram Stories Will Rule Instagram Stories are a great way to connect with your audience, showcase behind-the-scenes content, and share exclusive content. The beauty of Instagram Stories is that it’s so easy to create them. All you need is a smartphone or tablet, which almost everyone has these days. If you are not already using this feature in your marketing strategy, now is the time to start! Instagram Stories are limited in length, but they are perfect for sharing videos and photos from events like product launches or fashion shows. You can also use them to promote new products on sale or highlight promotions like “buy one get one free,” sharing information about your business through text overlays and stickers, as well as images of your products or services offered by your brand. The best part about Instagram Stories is that they are ephemeral. What does this mean? It means that once they expire, they are gone forever! This makes them a great way to promote new products or services or simply showcase your brand and what it’s all about. Long-Form Content Will Embrace Influencers There is a lot of talk about long-form content these days, and for a good reason. Long-form content is more engaging than ever and is more likely to be shared. In fact, HubSpot reports that the average time spent on a blog post is 2 minutes and 35 seconds.  If you can get people to read your full blog post (which will be long), they will spend almost a whole minute reading it! That means they are highly engaged with your content. Also, if someone shares your long piece of content on social media or via email marketing campaigns, it has greater potential to reach new audiences than short posts. But what if you are not a writer? What if you want to create long-form content but don’t have the skills or time to do so? In this case, it might be better to outsource your writing. That way, it won’t take up your valuable time while still giving you access to all of the benefits of long-form content. There are a few other reasons why outsourcing your writing can be a good idea. For one thing, it will make things much easier if you are strapped for time or simply don’t want to write all of your content yourself. Also, if you choose a writer with experience in creating long-form content, they will know how to create engaging pieces that are also highly shareable. Transparency and Disclosure Are Vital As a result of FTC enforcement, disclosure of sponsored content is now a legal requirement. Influencers need to disclose their relationship with brands, and as part of that, they should be transparent about how they choose which products or services to promote. The FTC has issued new guidelines for influencers