Every day, millions of customers search for local businesses. Most prospects need digital capabilities to facilitate brand transactions. You lose valuable leads, traffic, and sales opportunities without a strong local business SEO presence.
Local SEO refers to improving local search visibility for small and medium-sized businesses (SMBs), brick-and-mortar stores, and multiple-location businesses within a geographical area.
Traditional SEO focuses on increasing a brand’s visibility on a global or national scale. Local search engine optimization targets “near you” and geo-specific queries. Google local SEO aims to increase brand visibility beyond your physical storefront and make it more accessible to local prospects