5 Must Have Interview Questions For digital Marketing

1. What is digital marketing?

Digital marketing happens online, using the internet to advertise products and services through platforms like social media and email.

2. How do you categorise digital marketing?

Two types: Inbound Marketing (organic attraction through tailored ads) and Outbound Marketing (pushing ads without relevance).

3. List different types of digital marketing

Six main types: SEO marketing, SEM, content marketing, email marketing, social media marketing, and e-commerce marketing.

4. What are some of the most useful ways of increasing traffic to a website?

Effective methods include display advertising, email marketing, paid search, content marketing, SEO activities, content optimization, guest blogging, and internal linking.

5. Explain the differences between on-page and off-page SEO

On-page SEO optimizes website components internally, while off-page SEO involves external actions like link building to increase traffic.