How To Improve Your Content’s Organic Click Through Rate?
If your website’s organic click through rate (CTR) is low, that’s not good for your business. It means people aren’t clicking on the links in your content and going to other pages on your site. If you want more people to visit those pages (and buy from them), then you need to increase your CTR.
What is Click Through Rate?
Click through rate (CTR) is a metric that measures the effectiveness of your content in delivering what it promises to its audience. It is calculated by dividing the number of clicks on your website or landing page by the number of impressions (or visits) made to that page.
For example, if you have 1,000 visits and 100 people click on an article title link, your CTR would be 10%. A higher CTR means more people are engaging with your content, while a lower one indicates they aren’t as interested in your offer.
The goal of content marketing is often to get people to read and engage with your content. But what if they don’t? What if they just clicked away from your page as quickly as possible because they weren’t interested in what you had on offer? That would be bad news for any business owner.
What Is a Good Organic Click through Rate?
You want your organic
click through rate to be as high as possible. That’s because the higher your organic CTR, the more people see your content and click on it. If you have a low CTR (less than 1%), then not many people see what you offer in terms of products or services. A good organic CTR is usually over 1%. But remember that it will depend on your industry and what other companies have been doing with their content marketing strategies.
The best way to know if your organic CTR is good enough is by comparing it against competitors within your industry who are also using blog posts as part of their overall strategy for marketing online
- If they are doing better than yours: It may be time for an overhaul of how you approach blogging
- If they’re doing worse than yours: Good job! Keep up the great work!
There are many different ways to measure organic CTR. One of the easiest ways is using Google Analytics and tracking the number of people who click on your blog posts from search results. You can do this by setting up your Google Analytics account correctly, then going through each post individually to see how many times it was clicked on via search engines.
If you are looking for a more in-depth way to measure organic CTR, try using Google Search Console. This tool allows you to see how many times your blog posts were clicked on by search engines and what specific keywords people used when searching for those posts.
Why Is the Click through Rate Important?
How Do You Improve Your Organic Click through Rate?
You need to use the right keywords in your title, meta description, URL, and image filename to get a good organic click-through rate.
Make sure that the most important keyword is in your title tag because it’s what people often see on search results pages. It should be placed at the beginning of your headline or near the start of it. It’s also important for Google to understand what your page is about so you can use synonyms for this keyword as well – such as “best” instead of “good” or “cheap” instead of “inexpensive.” If you have more than one keyword, use them all!
It is not just the words on your page that are important, but also the structure and format. You need to ensure that your title tag is between 60-70 characters long, with no more than 2 lines of text. Your meta description should be 160 characters or less, with a maximum of 4 lines of text per line.
This is an important part of SEO because it tells Google what your page is about. You should use keywords but also try to make it sound natural, so people don’t think you are trying to game the system.
If you want to get the most out of your title tag, ensure it’s as long as possible without exceeding the character limit. You can also use synonyms for some of the words in your headline – like using “best” instead of “good” or “cheap” instead of “inexpensive.” If you have multiple keywords, then use them all!
Tips to Improve CTR
You may have heard that getting more links to your site is the best way to improve your organic CTR, and while this is true, there are other things you can do as well. Here are some quick tips to help you improve your content’s organic click through rate:
1. Write for the Audience, Not Google
We often hear that SEO is the art and science of writing for Google. While it’s true that Google is a major search engine, and you should optimize your content to be discovered by it, don’t forget that other audiences are out there.
Google isn’t interested in your audience or what they want. Neither are other search engines like Bing, DuckDuckGo (or any non-Google Search Engine). The only time they care about what you have to say is if they find it useful enough to rank high on their SERPs so people can find it without having to click on a link first—and even then, they only care about how much traffic those links will bring them (via clicks).
So if this is true—that Google has no interest in your content until after visitors click through a link from their SERP—then why should we write specifically for them? Well, because we want our site visitors who come directly from Google searches (not through backlinks) to click on our links. We want our content to rank high in Google’s search results so that when people search for what we offer, they find us instead of a competitor.
2. Make Your Content Scannable
In order to make your content scannable, you need to use headings and subheadings. Headings are great for breaking up dense blocks of text into smaller, more digestible bits. Subheadings can help break up a long article into subsections.
It’s important that your writing is easy to read. This can be tricky, especially if you’re writing something that isn’t lighthearted or humorous (like an academic paper). However, it’s possible with some effort and practice! You should consider reviewing your piece after each paragraph to ensure it flows easily from one thought to the next without any awkward transitions or confusion (this may be time-consuming but worth it).
Bullets are another useful tool for making content scannable—they tell readers what they’re about to read before they even start reading! Listing out key points before diving into details allows readers who aren’t interested in all the extra information provided by paragraphs and sentences with less structure to get a quick overview of what else might interest them later on if needed without getting bogged down by boring details first thing off the bat or maybe just skip everything else entirely?
3. Create Compelling Meta Descriptions
Meta descriptions are short snippets of text that describe your content. Search engines use them to display your content in search results, so they should be unique and compelling. Meta descriptions also have another important job: convincing Google to show your site as a featured snippet in the SERP, which can increase visibility and lead to more clicks.
The ideal meta description length is 150-160 characters (about 3-4 sentences). That’s about how much space users will see on mobile devices when they hover over links with their fingers before clicking them. If you have several different versions of meta descriptions for different pages, use the one that best fits the context and audience of each page or post you want it displayed on (in other words, don’t just copy-paste identical ones across all of them).
If there isn’t much room left after adding keywords, consider removing some unnecessary words so you can fit them all in without disrupting flow or clarity too much – but don’t sacrifice too much here because this will negatively affect CTR!
4. Create Title Tags That Grab Attention
In a nutshell, the title tag is the first thing users will see when searching for something. It’s important to create title tags that are clear and concise. As important, though, is making sure your title tags are unique to each site page. If you have 20 product pages with identical titles (e.g., “Product Title”), then users won’t be able to tell which page they should be looking at!
Suppose you’re wondering how many characters is too many or too few for a good title tag. In that case, there’s no hard and fast rule here. Although Google recommends keeping them under 70 characters whenever possible—but generally speaking, shorter titles tend to perform better than longer ones.
They will be less likely to get cut off on mobile devices like smartphones or tablets, where viewing windows are often limited by default settings such as zoom level, which can make reading anything longer than about 50 words difficult at best without having those words wrap themselves around multiple lines instead of staying together in one place like we expect from desktop screens where most websites appear automatically with full-width layouts (full-width means exactly what it sounds like: everything within view has unlimited height).
5. Add Images to Your Content
We have all seen articles full of text and not much else. But if you’re looking to improve your organic click-through rate, adding images to your content is important.
Images have a way of breaking up an article into easily digestible chunks for the reader so they can scan through them quickly without getting bogged down in a wall of text.
In addition to breaking text into more manageable pieces, images can be used as links back to your site or even embedded links within the image itself! This allows readers who may not be able to view certain types of images (such as blind readers) to access those same visual assets that other readers enjoy while still being able to understand what they see on the page.
If you are going to add images, make sure they’re relevant and don’t detract from the message of your article. The last thing you want is for readers to get lost or confused while trying to read through your content because of an image that doesn’t belong there. Also, remember that not all images are created equal; some may have a larger impact on search engines than others depending on what type of image it is (ex: infographics vs. photos vs. cartoons vs. graphs).
6. Links (Internal & External)
Links can be used to connect related content and help users find what they are looking for.
- Internal links: Use internal links to connect related content on your website. For example, if you have an article about building a website, you might link to your homepage or the blog post discussing what makes a great website design.
- External links: Use external links on your site when appropriate by linking off site if it provides additional value for your readers. This could be as simple as linking to another blog post in which you mention something important or relevant to what you have written about in this particular piece of content, or it could go further and link directly to another website like Wikipedia or Amazon so that people can gather further information from those sources specifically tailored toward their interests. If there is no apparent reason why someone would need more context, however — such as when discussing topics like “how-to” guides — don’t use outside resources unless necessary because every time one opens up an external source within an article (or even just clicks through), they lose their place inside yours and are forced elsewhere entirely!
Improve Your Low Organic Click Through Rate
If you have a low organic click through rate, there are steps that you can take to improve it. We’ve heard from our customers that if they make one or more changes in their site’s content strategy and see an improvement in their click through rates, the other metrics, like time spent on the site and number of pages visited, also tend to improve as well. So don’t just focus on the click through rate—it’s important to look at your metrics when adjusting your content strategy.
A low click through rate isn’t something to fear. You can improve your organic CTR by following the tips above and putting more effort into your content strategy. If you put in the time to do this, you can ensure that people click on your site and find what they are looking for.